PRESENTATION SCHEDULE 

   More and more designers are choosing to show in an intimate 'salon style' way or creatively through a static installation. Designers wishing to show in this way are more relevant to the presentation schedule.

   Presentations must run over a minimum of 2 hours and up to a full day. They should consist of at least two repeat shows (if salon style) so as not to clash directly with a catwalk show.  The presentation slots are interspersed with the catwalk slots on the official schedule.generates ideas.”

   “The starting point was Seventies disco,” said Jonathan Saunders post-show. “I was looking at Antonio Lopez’s Polaroids of all these eccentric, inspiring women.” Equally, he added, “It was about SEX! I was channelling Michelle Pfeiffer in Scarface.”

A day after the Philip Treacy show, US ELLE’s style director, Kate Lanphear, was rocking a vintage 1980s T-shirt of the King of Pop/androgyny, Michael Jackson.

   Stylist, Miranda Almond believed Topshop Unique felt “very mid-Nineties Calvin”. And Mark Fast admitted to being inspired by Foxy Brown and hip-hop.

   “It’s all about the customer,” says Doonan. “It’s all about the customer finding something they like and the designers offering them a choice.” Whether a collection was inspired by a Spanish artist or a wacky textile is irrelevant. This might be an uncomfortable concept for ‘us’ [the press] to grasp, but it’s no longer about us telling people what to buy – it’s about designers creating exciting collections, layered with subtle and subliminal references that will engage the shopper.

   “This is why if you go into H&M or Barneys, you can find everything – there is increasing variety. The ball is now in the court of the consumer. If you don’t offer choice, the customer will go elsewhere,” Doonan continues. And as we all know, even more so in hard times such as these, the customer is always rig.

                                          *                                   *                                  *

Dresses

New Look brings you the best dresses on the high street. Everyone knows that a dress is more than a fashion statement, it's an absolute must for those big nights out. Our biggest ever range of evening dresses come in dramatic and sophisticated looks and in a whole range of colours.

At New Look, we know what impact the dress can have. It creates shape, structure and silhouette. We offer a range of our day dresses, going out, evening and prom dresses for every woman and style conscious girl with a sharp sense of fashion. Our stylish dresses are influenced by the stars on the red carpet meaning you get to look and feel like a star but at a fraction of the price.

There is always a new Little Black Dress, whether it's in body-con, in cotton, silk, or Lycra, for both day-wear and evening-wear. Our designers find the fabrics that are both fashionable and classic. New in, are this season's range of dresses and day dresses to suit all tastes and body shapes. New Look knows what any new 'It' dress may be and how style-hungry women look fabulous in it.